I'm probably on website version 12 or 13 at this point, understandable, I think, over 30 years.

Sometimes I get bored and change it up. Sometimes it's an issue with the web host. Sometimes it's a platform problem.

But sometimes it's a me problem.

In 2024, I'd moved my long-time stable website from a platform that was all but shutting down. The hosting landscape had changed; building from scratch was no longer of interest and I wanted a website builder for a simpler life, but the prices were much higher than in the past. 

I selected one that was so full-featured it still takes my breath away, and I took advantage of their very discounted introductory deal and went crazy with setting up such a complicated site that I soon lost track. It was sort of like standing on the edge of a forest with a spy glass, lost in details made no better close up.

At the time, I thought I would need it; I was making a big push to change product lines, client service options, and start shelling out money for advertising and building a brand online. I blocked out nearly all of 2024 to make the products, build the massive site, and get ready for the event that would be the pinnacle of all my online and in-person cold-selling efforts.

It failed.

And the website was now a monster, requiring so much time for so little return.

Somewhere I have an equation in which I need to have more time making and creating rather than building foundations. Freelancers always have to block out time for invoicing and bookwork, but I was blocking out so much more to deal with the big website. Even when I sort of abandoned it because the dashboard was so complex and it felt heavy just logging in and trying to remember how all the little components worked, that website and all it represented ate away at my mind.

If you get a 404 error page because a piece of content you are looking for is gone, I'm sorry. But I needed something much less. It's the difference between hanging my clothes on a clothesline and hanging them on the structure of the Brooklyn Bridge.

I hope you understand; the new site is a reflection of the overall simplification of what I will now sell, what I am available to do for clients, and protecting my own creative time a bit more as I get older.

I just want to simplify things.