By December of 2016, over $11 million had been raised on GoFundMe alone through 5,000 different protester accounts. This didn't account for the money raised on PayPal or other fundraising sources. The book outlines more of these funds in detail. If you want an answer as to what this protest was about, it's clear that for some, it was simply money. Getting money from trusting people, or paying people to wreak havoc for their own ends. Many seemed to use this to further their "career" as activists, and fund documentary films (e.g. Wesley Clark, Jr.). You can see dissent among some supporters, and even among Standing Rock residents who truly supported the early protest but not what it became, especially in regards to the money.