Sacrifice doesn't sell.
written by Julie R. Neidlinger 1 comments link this postA post at JollyBlogger caught my attention. Entitled "Branding Jesus", the post contains links more on the topic of the commercialization and merchandising of Christianity.
This past Sunday, during Sunday School, I somehow found myself saying that the reason we don't see commercials and ad campaigns selling the cost of discipleship is because sacrifice doesn't sell. People don't buy into being told to pick up their cross daily and forsake all else.
Now, Jesus-themed T-shirts and bracelets, they sell. For the sacrifice of a few bucks, you can be branded and join a group.
Those things have little to do with Christianity and more with capitalism, though, don't they?
Labels: christianity, culture, links
Copyright (c) Julie R. Neidlinger 2/22/2008 09:03:00 PM
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1 Comments:
As a onetime National Review subscriber but now not so much on the conservative bandwagon, I am afraid that not too many American Christians could make the distinction between capitalism and Christianity.
Maybe that's the problem.
The funny thing is, I think that sacrifice would sell. I think there are a lot of people, especially young people, who are looking to spend their lives on something meaningful and true. They're waiting to be challenged.
It's not that sacrifice doesn't sell. It's that sacrifice doesn't sell stuff.
