Personally and professionally, when writing something lengthy, I prefer to “break-up” the reading space and titling by switching between the two font types. An example could be using Serif as the header/sub header font, and then switch to Sans-serif for the main body.

…though some studies suggest for lengthy chapter and book length projects, Serif font use is easier on the eyes. I tend to agree.

However–no matter the choice–the key thing is readability, to inform and to hold the audience’s attention.

Why does it have to appeal to anyone else? Why can’t I just do it for me?

Yes, I think it’s art if it makes you happy, and YOU think it’s beautiful. Art is a very subjective term, and lord knows I’ve seen a lot of stuff cluttering up college campuses that I wouldn’t grace with the term.

WRT writing, I tend to make the distinction between “writer” and “author.” Anyone can be a writer, and “good” writing is, again, often very subjective. To me an “author” is someone who has been or is being paid for their writing.

I’ve never really thought about trying to make the same distinction with art. If I craft beautiful pantings, but they all get stuffed in my attic and no one ever sees them but me, am I an Artist, or just someone who likes to paint?

Love the checklist, btw. Going to print off a copy and fill it out!